The Merch Journal | Capital Fund Management

The Merch Journal

Expert Advice, Trends, and News from The Great Merch Co.

How to Design Branded Merchandise People Actually Keep

The Great Merch Co, Martin Lynn

How to Design Branded Merchandise People Actually Keep

Some branded merchandise is forgotten within days. Not because people don’t want it. But because it wasn’t designed for how it would actually be used. The difference between a product that gets discar...

7 Apr 2026

12 Promotional Merchandise Ideas for Corporate Events and Conferences

The Great Merch Co, Martin Lynn

12 Promotional Merchandise Ideas for Corporate Events and Conferences

Corporate events and conferences remain one of the biggest drivers of promotional merchandise. Whether you’re exhibiting at a trade show, hosting a client event, or running a product launch, the right...

30 Mar 2026

Promotional Merchandise vs Digital Advertising: Which Has the Lower Cost Per Impression?

The Great Merch Co, Martin Lynn

Promotional Merchandise vs Digital Advertising: Which Has the Lower Cost Per Impression?

Marketing teams today have more channels available than ever before. Digital advertising, social media campaigns and email marketing often dominate marketing budgets. But one channel continues to deli...

23 Mar 2026

What Is Promotional Merchandise?

The Great Merch Co, Martin Lynn

What Is Promotional Merchandise?

These products typically feature a company logo or messaging and are distributed to increase brand visibility and strengthen relationships with customers, employees, or event audiences. Promotional me...

13 Mar 2026

Sustainable and Eco-Friendly Promotional Products: Making a Positive Impact in 2024

The Great Merch Co, David Lynn

Sustainable and Eco-Friendly Promotional Products: Making a Positive Impact in 2024

Introduction In an era where environmental consciousness is more than a trend—it's a necessity—businesses are rethinking their approach to promotional merchandise. At The Great Merch Co., we believe t...

21 Nov 2024